YUNG JAKE WEEK
Yung Jake is a digital multi-disciplinary artist known for wildly innovative pieces that have earned him “viral” internet status, a Webby Award, and Kanye West’s attention. “Discovery” is at the forefront of dFm’s ethos, so we have chosen to nurture this talent with strategic partnerships and agency support. In addition to positioning him as the featured artist for the Twitter #CultureCollective in LA, we created “Yung Jake Week” a 5-day series showcasing Jake’s various talents.
strategy partnerships social media
The week was designed to showcase Yung Jake’s various pieces in music, digital/fine art, and commentary. This came to life in a series of heavily-attended discussion panels, mixtape releases, gallery shows, and parties.
Opening Reception @ Neuehouse Hollywood
Art Show @ Imperial Art Studios
Panel Discussion @ Soho House
House Party @ Private Hollywood Residence
Pop-Up @ Meltdown Comics
We aligned Soylent and Tumblr to contribute to this concept that speaks to their trendsetting (millennial) audience.
The dFm partnered with Snapchat to increase exposure, placing the event within the official Los Angeles Snapchat story (10 million + impressions).