Kitsune pop-up (Parisian record label), Millie Brown art installation, Garrett Leight pop-up shop, WeDidIt hotel takeover (LA-based record label), Lollapalooza with NYLON Magazine. Performances and DJ sets by Future Islands, HAIM, Vic Mensa + much more.
Brand Launch Stats:
139% follower gain in 4 days
102% follower gain in 4 days
#BransonsDayOff became a trending hashtag on Twitter with 603 posts and 30,357,463 impressions