By raising local and nationwide awareness through targeted influencer campaigns, social media initiatives, a massively successful kick off party, and a parade with Richard Branson that was broadcasted worldwide, The dFm successfully positioned Virgin in the hospitality market.

EXPERIENTIAL

 

VIRGIN HOTELS

Based in Miami, Virgin Hotels is a brand of hotels created by Sir Richard Branson's Virgin Group that officially launched in 2010. The dFm is the agency of record for Virgin Hotels handling experiential, lifestyle entertainment PR and creative marketing.

Influencer Engagement       Partnerships       Public Relations       Experiential      

 
The dFm was the lead agency in launching the Virgin Hotels brand. We implemented a multi-tiered strategy to raise awareness about Virgin's premier hotel location in Chicago - the first of 20 global properties coming over the next few years.
 
 
Photos from Virgin Chicago's Grand Opening
 
 

Ongoing Programming

We continue programming for Virgin Hotels, past experiences have included: A pop-up with WeDidIt record label, a donation drive backed by One Warm Coat, Garrett Leight's "Venice To Chicago", three day pop-up, and Pitchfork after-parties with artists such as HAIM, Vic Mensa, Stefan Ponce, Future Islands.
 
 
 
 

Strategic Partnerships

We continue programming for Virgin Hotels, past experiences have included: A pop-up with WeDidIt record label, a donation drive backed by One Warm Coat, Garrett Leight's "Venice To Chicago", three day pop-up, and Pitchfork after-parties with artists such as HAIM, Vic Mensa, Stefan Ponce, Future Islands.
 
 

Creative Direction

We continue programming for Virgin Hotels, past experiences have included: A pop-up with WeDidIt record label, a donation drive backed by One Warm Coat, Garrett Leight's "Venice To Chicago", three day pop-up, and Pitchfork after-parties with artists such as HAIM, Vic Mensa, Stefan Ponce, Future Islands.
 
 
 
 
Public Relations

6 million impressions
 
Influencer Engagement