At a sprawling estate close to the Coachella festival grounds, we created the ultimate desert destination, the Victoria’s Secret Angel Oasis. We produced activations throughout the property that made for gorgeous photo ops and a relaxing pre-festival retreat for the VS Angels, celebrities, and top tier press and influencers.
experiential strategic partnerships
The weekend kicked off with a bang as the VS Angels arrived in style to their desert house, flying in a helicopter from a rooftop in DTLA to the front lawn of the Oasis. Guests to the house were greeted with an installation by Geronimo balloons and were invited to take a ride in a gondola or lounge in tents that dotted the lawn.
Brunches by Tikifish and Amazebowls, cotton candy by Bon Puf, and an ice cream truck by Van Leeuwen kept everyone well fed in the heat. White Girl Rosé, CORE, and DIRTY LEMON kept everyone hydrated in the desert sun. Beachwaver and Tarte took care of hair and makeup for the guests, making sure each girl was festival ready. Visitors took photos in front of the Fujifilm wall, made custom charm bracelets, got their auras captured by Mood X Moss, and received custom-embroidered Levi’s jackets.