The dFm created #CultureCollective: an interactive experience designed to introduce Twitter’s ‘Moments’ feature to the digital class. The scalable concept integrates the digital/social feature in real life through different immersive spaces. The dFm strategically fostered an authentic relationship between Twitter and their target demographic that will continue to pave the way for Twitter's future collaborations.
experiential public relations social media
We invited our guests to experience living, active, artist-curated spaces symbolizing Twitter’s “Moments.” Staying true to Twitter’s ethos, we fostered a feeling of discovery featuring a gallery by internet-artist Yung Jake, a DJ set by producer-du-jour Metro Boomin, an Periscope-powered livestream with MTV, and various immersive installations.
#CULTURECOLLECTIVE IS AN INTERACTIVE EXPERIENCE CELEBRATING CREATORS.
dFm secured a guest-list of top press/media, industry leaders, and influencers resulting in a total reach of over 37 million.