SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. The dFm curated various highly collaborative events at SXSW which not only proved to be wildly successful, but also helped to develop a brand reputation for showcasing the biggest upandcoming talent as well as building relationships with top leaders in various creative fields.
strategy & positioning
Day 2, KEYS (March 16th): Embraced the digital, unexpected and creative pioneers. Los Angeles based chefs, Ari Taymor of Alma Restaurant and Jessica Koslow of Sqirl, joined culinary talents for an invite-only brunch, presented by B&O Play (part of parent company Bang & Olufsen) and hosted by food artist Chloe Wise. After the brunch, guests enjoyed performances by Tesha, Pell, Jahkoy, DJDS, and a special performance by D.R.A.M. Artists featured were Andy Busc, Brittney Scott, Kidmograph, Pizzaslime, Signe Pierce, and Tyler Spangler.