South By Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities.

SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. The dFm curated various highly collaborative events at SXSW which not only proved to be wildly successful, but also helped to develop a brand reputation for showcasing the biggest up­and­coming talent as well as building relationships with top leaders in various creative fields.

experiential       strategy & positioning       influencer engagement      



Day 1, ROSES (March 15th) celebrated the classic, timeless, organic and soft (with edges). Artists Arvida Bystrom, Grace Miceli, Mariano Peccinetti, Michelle Jane Lee, Tommii Lim, and Tyler Mitchell were featured, and guests had the opportunity to purchase the pieces using Square Cash. Beau, Miya Folick, Sports, and Lewis Del Mar provided the soundscape for the event. Lifestyle brand ’47 was onsite with a pop-up, and Tres Papalote Mezcal provided smoky mezcal libations.

Day 2, KEYS (March 16th): Embraced the digital, unexpected and creative pioneers. Los Angeles based chefs, Ari Taymor of Alma Restaurant and Jessica Koslow of Sqirl, joined culinary talents for an invite-only brunch, presented by B&O Play (part of parent company Bang & Olufsen) and hosted by food artist Chloe Wise. After the brunch, guests enjoyed performances by Tesha, Pell, Jahkoy, DJDS, and a special performance by D.R.A.M. Artists featured were Andy Busc, Brittney Scott, Kidmograph, Pizzaslime, Signe Pierce, and Tyler Spangler.

Strategy & Positioning

For SXSW, we produced two local spots for artists and musicians to come together, create partnerships, and explore opportunities through the lens of GoPro. Our efforts conveyed a sense of curiosity and authenticity, organically building brand awareness.

Influencer Engagement

Between The GoPro House and the Cedar Street activation, The dFm brought together a roster of over 100 musicians, DJs, and producers. Artists such as Flosstradamus, Classixx, RAC, Magic Man and Jason Bentley came by for one-on-one interaction with the team.

Some Previous Partners/Sponsors