Sundance Institute is a nonprofit organization dedicated to the discovery and development of independent film artists and audiences. DFM has had presence at Sundance the past 5 years pairing brands with the most talked about events; in creative innovative ways that fullfil various client goals/objectives.
We brought Helmut Lang, Tesla and Colourpop to the exclusive WME | IMG lounge in Park City for this year's Sundance Film Festival.
For the Helmut Lang Scent Bar we provided display and celebrity seeding/gifting on site for their three scents.
For Tesla Model S we created a premiere test ride route through the mountains of Park City to display the vehicle's many features to WME's VIP and celebrity clientele. We also handled logistics related to providing Tesla shuttles for talent to and from screenings.
For beauty, we brought on board Colourpop Makeup with the Wall Group Artist stations. Guests enjoyed getting touched up before heading back into the snow for more Sundance action.