KANYE WEST GLOBAL 'LIFE OF PABLO' POP UPS

Kanye West's Pablo stores hit the globe (North America, Europe, Asia and Australia) with unique collections in the 21 cities. The dFm integrated client, Square, to be the exclusive payment processing partner.  

strategy       partnerships

 

 
 

Strategy

The dFm aligned Square with globally renowned, influential artist and musician Kanye West, to create an innovative press opportunity for the in-house PR team. Fortune, Complex and a multitude of outlets picked up the story, highlighting the tech partnership.

square.jpg
 
 

Partnerships

The partnership led to over $1 million in transactions in New York City alone.