KANYE WEST GLOBAL 'LIFE OF PABLO' POP UPS
Kanye West's Pablo stores hit the globe (North America, Europe, Asia and Australia) with unique collections in the 21 cities. The dFm integrated client, Square, to be the exclusive payment processing partner.
The dFm aligned Square with globally renowned, influential artist and musician Kanye West, to create an innovative press opportunity for the in-house PR team. Fortune, Complex and a multitude of outlets picked up the story, highlighting the tech partnership.
The partnership led to over $1 million in transactions in New York City alone.