In addition to the California brand's intimate association with skateboard and surf culture, RVCA is also devoutly engaged with street graffiti subculture and various contemporary art galleries. The dFm harnesses these ties to the arts with full-service 360 PR and influencer engagement strategies, as well as experiential relationships and partnerships for North American RVCA Men’s and Women’s collections.
public relations influencer engagement experiential
RVCA is a tight-night family with a strong endemic following in the surf, skate, and subculture community. The dFm's role is to secure placements for each season and garner strong press for existing and continuing initiatives.
Influencer Engagement & Social Media
We manage a database of influencers within our network who receive consistent gifting while ensuring beautifully curated content.
For larger product and campaign launches, dFm produces events that create buzz to drive stories for press and overall brand awareness.