RVCA

RVCA is a clothing company based in Costa Mesa, California. RVCA is closely associated with skateboard and surf culture. Because of its art focus, RVCA is also associated with the street graffiti subculture and is involved with various contemporary art galleries. The dFm handles full service PR for RVCA Men’s and Women’s.

Creative Direction
Experiential
Strategy + Positioning
Branded Content
Influencer Engagement

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LOS ANGELES

NEW YORK

LONG BEACH

HONOLULU

PALM SPRINGS

MIAMI

CALIFORNIA

NEW YORK

CALIFORNIA

HAWAII

CALIFORNIA

FLORIDA


RVCA Artists Network

RVCA is the most authentic surf/lifestyle brand (competitors include Volcom, Quiksilver, and more). The ANP is an ongoing program that showcases the talent of under ground/ under the radar talent who inspire and make up the strong bond and extended network that is RVCA. The collective is celebrated by providing the artists with platforms for creativity, such as trips, campaigns, clothing collabs and support for any of their upcoming shows + projects.

RVCA strategically aligns by supporting the artists in their endeavors and pushes them to press/media, social media and more.

Danny Fuller, a former Chanel model, surfer and long time RVCA advocate, hosted his art show that was supported by friends such as Anthony Kiedis.

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RVCA Sunday Collection Brunch

RVCA celebrated the launch of their Sunday Collection by hosting an intimate brunch at the Line Hotel with the campaign's face, Cailin Russo. Guests got a sneak peak at the cozy collection as well as leave with RVCA pieces of their own a few more weekend essentials: custom Sunday Collection coffee mugs and scented candles to enjoy on a lazy Sunday. The brunch was attended by the RVCA Women's team, media, stylists and bloggers.

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RVCA x Beach Riot #RVCARIOT

Tasked with the challenge of launching a start-up swim line in an already crowded marketplace, The dFm formed and implemented a disruptive strategy to create noise and attract retail buyers and press. Their striking presence during Miami Swim Week at Soho Beach House has led to increasingly notable buzz and the brand went on to achieve the "Best Swim Brand in 2015" SIMA Image award.