RetroSuperFuture LA

 

The dFm launched the RetroSuperFuture LA (Silverlake) flagship store this summer. Each carefully curated VIP attendee had the opportunity to pick a pair RetroSuperFuture shades via a custom coupon code sent to each confirmed attendee. The buzz created by The dFm resulted in a line around the block with eager influencers to grab their pair of brand new sunnies.

Public Relations
Experiential
Influencer Engagement
Social Media

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