ESTÉE LAUDER'S ORIGINS
Origins teamed up with The dFm for the launch of their new tea-based skincare line, RitualiTea. We handled all aspects of the launch including design, experiential production and PR.
experiential creative direction public relations
Origins’ new product launch was celebrated through a fully immersive, modern-day “tea house.” We brought this to life via four room installations showcasing the key notes via fragrant florals, herbs, and plants. Through sight, scent, sound, and taste, attendees engaged with RitualiTea.
We created unique digital and printed assets utilized for web, newsletter, invites, decorative signage, social, and invites. Our architects designed mirrored walls and plant covered spaces. Additionally, we collaborated with floral artist Ruby Barber and illustrator Angela Mckay.
The dFm handled all PR for the launch event. We secured 39 editor attendees and 7 press pieces resulting in a total reach (UMV) of over 47 million impressions. Additionally we oversaw all social and influencer engagement. The total social reach of the event was over 4 million.