We brought Opening Ceremony and Dell together to host a 'Gold' Chinese New Year backstage lounge backstage, debuting Dell's new XPS 13 Gold laptop.

Other sponsors have included: Lexus, Tiffany & Co., Perrier, Chandon, JUUL/PAX and more.


Opening Ceremony was founded in 2002 by Carol Lim and Humberto Leon as a place to share passion for travel, art, and fashion. What began as a single store on a quiet street in downtown New York is now a global community with outposts on both coasts, a department store in Tokyo, a wholesale showroom, an in-house clothing line, viral social media, and an e-commerce site. The dFm successfully connected Opening Ceremony with various strategic partners, leading toward a dramatic increase in brand awareness and positive consumer engagement.

partnerships       experiential