MTV Iggy x Intel


Per MTV’s request/guidance to produce something innovative and interactive, The dFm transformed the Santa Monica airport hangar into a massive warehouse event with 3D mapping, a live social media feed and multiple integrated photo booths. The secret show with Flux Pavilion was announced via a coordinated Twitter campaign, which required unlocking the location, talent reveal and ticket pick- up all via a custom hash-tag.

Creative Direction
Influencer Engagement
Social Media