MTV Iggy x Intel

 

Per MTV’s request/guidance to produce something innovative and interactive, The dFm transformed the Santa Monica airport hangar into a massive warehouse event with 3D mapping, a live social media feed and multiple integrated photo booths. The secret show with Flux Pavilion was announced via a coordinated Twitter campaign, which required unlocking the location, talent reveal and ticket pick- up all via a custom hash-tag.

Experiential
Creative Direction
Influencer Engagement
Social Media

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