MTV x INTEL
Per MTV’s objective toward innovation, The dFm transformed the Santa Monica airport hangar into a massive warehouse event with 3D mapping, a live social media feed, and multiple integrated photo booths. The secret show with Flux Pavilion was announced via a coordinated Twitter campaign, which required hashtagging to unlock the location, talent reveal, and ticket pick-up.
strategy & positioning creative direction experiential influencer engagement
Strategy & Positioning
To create and integrate an online/offline strategy for MTV Iggy and Intel’s Music Experiment series finale in Los Angeles. The
dFm produced a massive experiential activation at an airport hangar while managing a widely successful social media campaign that won an award.