Strategy & Positioning

To create and integrate an online/offline strategy for MTV Iggy and Intel’s Music Experiment series finale in Los Angeles. The dFm produced a massive experiential activation at an airport hangar while managing a widely successful social media campaign that won an award.
 

MTV x INTEL

Per MTV’s objective toward innovation, The dFm transformed the Santa Monica airport hangar into a massive warehouse event with 3D mapping, a live social media feed, and multiple integrated photo booths. The secret show with Flux Pavilion was announced via a coordinated Twitter campaign, which required hashtagging to unlock the location, talent reveal, and ticket pick-up.





strategy & positioning       creative direction       experiential       influencer engagement      


 
 
 
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Influencer Engagement

 
 


Experiential

 
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Shorty Award Winning