Strategy

The e-commerce platform BB Dakota is sold in over 100 retailers including Revolve Clothing, Planet Blue, Nordstrom and more. The dFm was brought in to strategize and drive awareness to BB Dakota's digital content initiative. The dFm hosted a screening of the film, a live performance that catered to the brands easy going lifestyle and a digital campaign that drove buzz long after the event.
 

LINE GROUP CHAT

To raise awareness amongst cultural/tech-savvy influencers, The dFm created a unique experience highlighting LINE's Group Chat feature. By integrating the social element in real life (IRL), event attendees immediately became brand ambassadors and frequent users of the app.





public relations       creative       experiential       influencer engagement      


 
 
 
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Influencer Engagement

We handle strategic partnerships whether long term hotel partners or one-offs, these are creative PR worthy opportunities unique to the Virgin Brand.
 
 
 
 

Experiential

We handle strategic partnerships whether long term hotel partners or one-offs, these are creative PR worthy opportunities unique to the Virgin Brand.