KEEN UNEEK

The dFm provides full service PR for KEEN Footwear's UNEEK shoe across multiple press platforms (digital, print) as well as engages brand/media partners.

We craft content and experiences that reflect UNEEK's ethos via influencer engagement, festival integration and experiential.

Strategy + Positioning
Public Relations
Influencer engagement
experiential

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COACHELLA 2016

Upon gaining considerable influencer engagement we directed our efforts to drive brand awareness among consumers through the production of several experiential activations for KEEN.

To introduce the UNEEK shoe to a new demographic, we brought the sandal/sneaker hybrid to The dFm Coachella House (2016). This allowed us to organically seed product that later made its way to the festival grounds and led to culturally relevant content.

 

KEEN X THE COBRA SNAKE FITNESS CLUB

KEEN partnered with the infamous Mark Hunter (The Cobra Snake) for his popular Cobra Snake Fitness Club. The gang headed out on a west side adventure taking the UNEEK shoe to Los Loines trail for a morning of sun and fun.

 

KEEN UNEEK: A GALLERY OF SELF-EXPRESSION

KEEN Footwear brought a packed house to Wallplay Gallery for KEEN UNEEK: a Gallery of Self-Expression. The evening celebrated the brand's UNEEK shoe and the launch of the new UNEEK 02 style with a gallery style art show and interactive data viz art installation.

Artists included: Zolloc, Gazoo To The Moon and Leah Goren.


INFLUENCER ENGAGEMENT

Via The dFm network, we continue to gift tastemakers in the creative, fashion and outdoor fields with the UNEEK shoe. We continue to develop these positive talent relationships for further brand engagement.