JAMBA JUICE

The dFm produced a successful video spot exclusively for VEVO targeting millennial music enthusiasts. We created and executed a strategy to introduce ready-to-drink juices in Southern California and more.

Select Projects included - Squeeze The Day Commercial (36,000+ views) | Abbott Kinney Festival | Rocky Barnes Content Campaign | US Open of Surfing | Beauty Con

strategy       creative       public relations/ social media/ influencer engagement

 

 
 

Strategy

The dFm introduced Jamba Juice RTD and fresh-squeezed juices to influential millennial consumers who’s audiences organically converted to brand advocates leading to positive word-of-mouth and gained market share.

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Creative Content

Along with we ideated a treatment and produced a commercial for Jamba Juice.

 
 
 


PR/Social Media/Influencer Engagement

 
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