The dFm produced a successful video spot exclusively for VEVO targeting millennial music enthusiasts. We created and executed a strategy to introduce ready-to-drink juices in Southern California and more.
Select Projects included - Squeeze The Day Commercial (36,000+ views) | Abbott Kinney Festival | Rocky Barnes Content Campaign | US Open of Surfing | Beauty Con
strategy creative public relations/ social media/ influencer engagement
The dFm introduced Jamba Juice RTD and fresh-squeezed juices to influential millennial consumers who’s audiences organically converted to brand advocates leading to positive word-of-mouth and gained market share.
Along with we ideated a treatment and produced a commercial for Jamba Juice.