Strategy

We've concepted a multi-tiered national launch to introduce this delicious new brand.
 

IMPOSSIBLE FOODS

Impossible Foods aims to transform the global food system by inventing better ways to make the foods we love. The dFm was brought on to launch their first product, The Impossible Burger: made from plants for people who love meat.





strategy       social media & content       experiential


 
 
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"WE HAVE THE POWER TO CHANGE THE WAY THE EARTH LOOKS FROM SPACE."

Launching with San Francisco, Impossible Foods will expand nationally in 2017.
 
 

Social Media & Content

Controlled food sampling and brand awareness moments have led to successful social content. Our guerilla style food truck program in SF allowed us to create great content by inviting local influencers to our various stops at local schools, First Fridays, and public parks.
 

Experiential

Our market launches are fueled by local restaurant partnerships from SF to NY. In each territory, we brought the Impossible Burger to market in vibrant ways that have included local partnerships with fashion events, panel discussions and artist series. The latest launch included their first Michelin star restaurant partnership, Public, followed by an influencer VIP event with VFiles.
 
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