Impossible Foods aims to transform the global food system by inventing better ways to make the foods we love. The dFm was brought on to launch their first product, The Impossible Burger: made from plants for people who love meat.
strategy social media & content experiential
We've concepted a multi-tiered national launch to introduce this delicious new brand.
"WE HAVE THE POWER TO CHANGE THE WAY THE EARTH LOOKS FROM SPACE."
Our market launches are fueled by local restaurant partnerships from SF to NY. In each territory, we brought the Impossible Burger to market in vibrant ways that have included local partnerships with fashion events, panel discussions and artist series.
The latest launch included their first Michelin star restaurant partnership, Public, followed by an influencer VIP event with VFiles.
For SXSW 2017 we built a branded burger stand and partnered with Create + Cultivate, Fader Fort, Viceland, and Bud Light to feed over 3,000 Impossible Burgers.