Strategy & Positioning

For SXSW, we created two local spots for artists and musicians to create partnerships and opportunities during sxsw through the lens of Gopro. Everything we did had to feel authentic and organic while building brand awareness.


GoPro helps people capture and share their lives’ most meaningful experiences with others.
The dFm has worked closely with GoPro in helping build organic relationships in non-endemic industries including music and tech. Scope of work includes the launch of GoPro Music (SXSW 2014), GoPro Interactive (SXSW 2015), and the production of a branded event series. Effectively, this positioning has served as a platform to host and interact with talent, influencers and media - while cultivating partnership opportunities, horizontal growth, and new revenue streams.

strategy & positioning       influencer ngagement       experiential       partnerships      


Influencer Engagement

Between The GoPro House and the Cedar Street activation, The dFm brought a roster of over 100 musicians, DJs and producers were enlisted. Artists such as Flosstradamus, Classixx, RAC, Magic Man and Jason Bently came by for one on one interaction with the team.


The GoPro House proved to be a favorite hang out spot for talent, industry, media and tastemakers alike. We created an ideal location with great food, access to VIP transportation and surprise performances.

Some Partners/Sponsors

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