Frilly is an innovative new online shopping platform that allows customers the freedom to adapt collections to suit their unique tastes. We were brought on to drive engagement and build awareness for the Frilly launch.
strategy public relations influencer engagement
We formulated a launch strategy to introduce this new, digital fashion platform to consumers. In order to take the Frilly brand from inception to market and establish it as a global leader in fashion and technology, we created exciting, unique, and substantial influencer events and a content program.
We believe the future of fashion advertising resides in establishing a true collaboration between labels and content creators through authentic experiences that will translate into brand advocates and loyal returning customers.
We tapped into a global network of individuals who perfectly aligned with the creative direction of the Frilly platform. We coordinated an intimate dress up party at Frilly’s DTLA showroom, providing the perfect opportunity for this community to connect with each other and the brand in a meaningful way.