FORD MODELS + FORD DIGITAL

 

The dFm provided full service PR for FORD MODELS, its talent pool and affiliates across multiple press platforms (digital, print, TV) as well as engaged brand/media partners.

STRATEGY + POSITIONING
PUBLIC RELATIONS
SOCIAL MEDIA
CREATIVE DIRECTION

By focusing on quality (not quantity) of content, creating original ideas, and targeting influencers to follow/engage with, FORD Models’ platforms are garnering a larger following and greater attention each week. FORD’s social media not only acts as a great extension of the organization, but provides a great source of constant examples of the variety of work.

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We created content reflecting FORD models’ most recent work - from editorials to trade news.

In addition to the models work, we curated and created original content - something that has not been done for FORD in several years. Ranging from working directly with the models on custom Art Basel content to behind the scenes footage from the CHANEL show, we made sure the posts were intriguing, unique, and, most of all, timely.


PRESS