We brought Diesel’s “Make Love Not Walls” spring campaign to New York. The positive and timely message of this David LaChapelle campaign brightened up the city and created a lasting moment for the brand.
strategy experiential influencer engagement creative direction
We created a positive shareable experiential moment outside of the United States Court House that increased awareness for the campaign and allowed us to drive traffic to the SoHo flagship store.
Artist, ThankYouX, was selected for a collaboration on a limited edition t-shirt that was available in-store.
An oversized inflatable Diesel tank parked outside of the court house engaged New Yorkers. The campaign video was available for people to watch on nearby kiosks.
Our partnership with artist, ThankYouX, brought fans into the SoHo store to get their hands on a limited edition t-shirt.
Guests interacted and shared our campaign inspired cement photo wall.