Coach, whose name is synonymous with effortless style, is an integral part of the heritage luxury landscape. The dFm provided Coach with the right tools to stand out in the highly competitive fashion market by crafting retail programming that was fresh and all-encompassing. We secured the right talent to create a memorable and entertaining experience with an intimate panel discussion consisting of valuable content, which was then available for continued broadcast and brand promotion. Enhanced product visibility was a bi-product of the successful event activation; store traffic and sales reached levels unprecedented to previous retail events.
experiential public relations
At Coach's Los Angeles storefront at The Grove for the debut of their Menswear and Travel Collections, The dFm brought in Hypebeast and curated a panel discussion featuring HypeBeast editor Alex Maeland, rapper G-Eazy, music producer Trever Skeet (who's worked with the likes of Katy Perry) and Ari Taymor of popular restaurant Alma, with DJ/personality Josh Madden moderating. In addition to the conversation, Ari catered food from Alma and Trever DJed the music. The dFm procured an influencer guest list incurring a line which wound around the block.
dFm ideated and produced a series of Coach in-store holiday events bringing in influencers to host as well as attend.