Coach, whose name is synonymous with effortless style, is an integral part of the heritage luxury landscape. The dFm provided Coach with the right tools to stand out in the highly competitive fashion market by crafting retail programming that was fresh and all-encompassing. We secured the right talent to create a memorable and entertaining experience with an intimate panel discussion consisting of valuable content, which was then available for continued broadcast and brand promotion. Enhanced product visibility was a bi-product of the successful event activation; store traffic and sales reached levels unprecedented to previous retail events.
experiential public relations