Calvin Klein is a global lifestyle brand that exemplifies a bold, progressive, seductive, and often minimal, aesthetic. The dFm has worked with CK on a variety of projects ranging from creative development to influencer engagement.
public relations experiential
Calvin Klein kicked off Coachella 2016 Weekend 1 with an underground warehouse party. The dFm provided PR support via curated guest list and list/ticketing management. Alesso, Virgil Abloh, Brodinski + friends performed, livening the atmosphere for guests like A$AP Rocky, Luka Sabbat, Jaden Smith, Leo Dicaprio, and Zoe Kravitz.
When Calvin Klein partnered with Opening Ceremony to announce Kendall Jenner as the new face of CK, The dFm was brought on to produce the exclusive launch event in LA. The dFm conceptualized the activation, oversaw production and provided music programming. The collaborative efforts between CK, OC and The dFm resulted in a wildly successful (and highly publicized) event.