Strategy

The e-commerce platform BB Dakota is sold in over 100 retailers including Revolve Clothing, Planet Blue, Nordstrom, and more. The dFm drove buzz around BB Dakota's digital content initiative, hosting a film screening and live performance characterized by the brand’s easy-going lifestyle.
 

BB DAKOTA

BB Dakota is a modern lifestyle brand designed by mother-daughter team Gloria and Katharine Brandes. These two women bring their distinct perspective to the design process, which is what gives the BB Dakota look its compelling duality. Since its start, BB Dakota has grown to be available in over 100 well-known retailers. The dFm successfully strategized and drove public recognition to BB Dakota's digital content initiative. The dFm also hosted a screening that greatly enhanced brand awareness and public perception of the brand’s desired aesthetic.





strategy       creative       experiential      
public relations/social/influencer Engagement      


 
 
 
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Creative

The dFm produced all creative assets for this event - from the invite to the on-site branding to overall event layout/aesthetic.
 
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Experiential

The dFm produced all creative assets for this event - from the invite to the on-site branding to overall event layout/aesthetic.
 
 
 
 

PR/Social/Influencer Engagement

The dFm produced all creative assets for this event - from the invite to the on-site branding to overall event layout/aesthetic.