BB Dakota

BB Dakota is a modern lifestyle brand designed by mother-daughter team, Gloria and Katharine Brandes. Each of the women brings their distinct perspective to the design process, which is what gives the BB Dakota look its compelling duality. Since its start, BB Dakota has grown to be available in over 100 well-known retailers. The dFm successfully strategized and drove public recognition to BB Dakota's digital content initiative. The dFm also hosted a screening that greatly enhanced brand awareness and public perception of the brand’s desired aesthetic.

Creative Direction
Influencer Engagement
Branded Content
Strategy + Positioning
Public Relations



The e-commerce platform BB Dakota is sold in over 100 retailers including Revolve Clothing, Planet Blue, Nordstrom and more. The dFm was brought in to strategize and drive awareness to BB Dakota's digital content initiative. The dFm hosted a screening of the film, a live performance that catered to the brands easy going lifestyle and a digital campaign that drove buzz long after the event.

BB Dakota x Casey Jane

BB Dakota premiered their film collaboration with artist Casey Jane at Night Gallery with the screening of 'The Right and Left Brains of Casey Jane's'. Following the screening, Casey hosted a Q&A with attendees. The dFm assisted in curating the guest list and screening, as well as handling the event and video PR.