BB Dakota is a modern lifestyle brand designed by mother-daughter team, Gloria and Katharine Brandes. Each of the women brings their distinct perspective to the design process, which is what gives the BB Dakota look its compelling duality. Since its start, BB Dakota has grown to be available in over 100 well-known retailers. The dFm successfully strategized and drove public recognition to BB Dakota's digital content initiative. The dFm also hosted a screening that greatly enhanced brand awareness and public perception of the brand’s desired aesthetic.