#ASOSSupportsTalent is based on the idea that by actively supporting and promoting original ideas of rising talent, we create authentic engagement with the ASOS brand and genuinely enhance individual careers.
We brought this to life by creative directing the entire process (curated talent, ideated and executed the talent’s “passion projects,” and produced/coordinated all creative content/assets).
Elizabeth De La Piedra
BY EMPOWERING AUDIENCES, YOUR BRAND GROWS WITH CULTURE - INSTEAD OF PLAYING CATCH UP
#ASOSSupportsTalent is founded on content. Stars of ASOS’ North American campaign, Chef Phillip Basone and photographer Elizabeth De La Piedra, created a variety of content that led to the fruition of their passion projects.
From intimate brunches to blogger events during Miami Swim for ASOS #EPICSUMMER, to the launch of ASOS #COLOURCONTROL: the dFm oversaw all production and activations central to ASOS experiential programming.
Public Relations + Social Media