UK-based online retailer ASOS approached DFM with a dilemma of how to authentically raise awareness within the US. The solution was #ASOSsupportstalent - a global multi-tier influencer program which DFM concepted, creative directed, and executed from A to Z.
creative direction content experiential influencer engagement
#ASOSSupportsTalent is based on the idea that by actively supporting and promoting original ideas of rising talent, we create authentic engagement with the ASOS brand and genuinely enhance individual careers.
Elizabeth De La Piedra
Meet The Artists
Phillip Basone's love of food was inspired by his grandmother and the cooking teacher whose kitchen provided a safe haven during a challenging time at high school. We worked with him to open a two-day pop-up restaurant in downtown Manhattan. Combining American, Italian, Latin and North African foods "in their purest, most beautiful forms."
Elizabeth De La Piedra's passion project, “RASHIDA” focuses on the narrative of Rashida Renée, a transgender woman of color living in a low income environment in Oakland, California.
BY EMPOWERING AUDIENCES, YOUR BRAND GROWS WITH CULTURE - INSTEAD OF PLAYING CATCH UP
As a subset of the ASOS Supports Talent program, we provided resources to emerging talent and helped them execute their creative endeavors. The ASOS brand was integrated into projects as varied as a panel with image-maker Alexandra Gavillet and a weekly column with writer Julia Elise-Childs in Live FAST magazine. Each venture spread awareness of ASOS’ program to the extensive networks of creative movers and shakers that are keeping an eye on these up-and-comers.
Aside from the ASOS Supports Talent campaign, we've worked with ASOS by bringing them to Miami Swim for ASOS’ #EPICSUMMER and other tent-pole events in support of #COLOURCONTROL.