A$AP ROCKY x HYPEBEAST: SXSW 2017
We brought A$AP Rocky's universe to life during SXSW. In collaboration with his agency, AWGE, we created an experience to reveal new songs and visuals from Rocky's new album 'Cozy Tapes.'
experiential strategic partnerships
Guests arrived at the river side mansion via boats. A bouncy castle, arcade games, cotton candy, bean bag chairs, and terry cloth robes made for a cozy evening with Rocky and the rest of the A$AP Mob.
Hypebeast was the exclusive media partner for the event. We also brought on DIRTY LEMON as a drink sponsor.