Influencer Engagement

The dFm created a three-month, global campaign to drive influencer engagement with Aldo’s social FW16 #AldoMovesMe campaign. We enlisted a wide range of influencers across fashion, art, music and lifestyle fields to create and post high-quality content with the aim to move the general public sentiment from like to love.
 

ALDO

To launch Aldo’s new Fall 2016 Campaign, dFm created a high-reach and impactful influencer program themed around #AldoMovesMe. The goal was to elevate, build buzz, and celebrate the Aldo brand through this new creative lens, staying away from the mechanical and transactional nature of the typical influencer campaigns.





influencer engagement       social media


 
 
 
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Influencer Location

 
 

Social Media

Our approach is to create hyper involved influencer campaigns that prompt individuals to reflect and feel, rather than simply receive product and post. For #AldoMovesMe we focused on our highly curated pool of influencers that have a strong sense of self and unique style. An abundance of content has been created and will continue to be created through our program, and more importantly, the positive feedback for Aldo’s refreshed direction.
 
 
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