To launch Aldo’s new Fall 2016 Campaign, dFm created a high-reach and impactful influencer program themed around #AldoMovesMe. The goal was to elevate, build buzz, and celebrate the Aldo brand through this new creative lens, staying away from the mechanical and transactional nature of the typical influencer campaigns.
influencer engagement social media
The dFm created a three-month, global campaign to drive influencer engagement with Aldo’s social FW16 #AldoMovesMe campaign. We enlisted a wide range of influencers across fashion, art, music and lifestyle fields to create and post high-quality content with the aim to move the general public sentiment from like to love.