As guests entered the spooky (and allegedly bewitched) Houdini Estate in Hollywood Hills, they were guided down a jack o'lantern lined staircase met by zombies along the way. We reinvented the traditional house party beer pong game by building a life-sized version that floated in a casket shaped pool. Guests were invited to play and score free Adidas tubulars. Tommy B's photo booth captured guests' costumes, which they shared on social media. DJ Kittens provided musical vibes as guests explored the space - stopping by Red Bull's fully stocked bar and snacking on creepy treats.


Adidas partnered with the dFm to produce their highly anticipated, annual Halloween Party.